A Due Diligence Study on the Behaviour of Tourists and Its Impact in Tourism Based on Indian Perspective

Abstract

Tourism concerns two activities that include both influencing and being influenced by variables: tourist behaviour. Both internal and external variables might have an impact. Internal elements, including traveller traits and marketing tactics. In the meanwhile, the environment outside of management may be an external element. High-quality settings are necessary to guarantee the success and sustainability of tourism destinations. Furthermore, there wouldn't be any tourism-related activities if the surroundings weren't appealing. However, humans create and incorporate a wide range of patterns and types of environmental changes, and the environment may help individuals feel less stressed. From the literature reviews, it is identified that there are several studies carried out on the tourism. This study addresses the gap in how the tourist behaviours and mood swings affect the tourism business. Is there any significance between domestic and foreign tourists?  There any significance between male and female tourist behaviour? Is there any significance between gender and country of tourist? This paper focuses on these aspects. A pilot study was organised transversely in different states of tourist spots in India using a structured questionnaire across 400 participants. A simple random sampling method has been used to ensure unbiased results during data interpretation. Out of 200 participants, 374 responded. The primary data were collected, and simple percentage analysis, factual analysis, and chi-square tests were carried out to provide more insights to address the research gap and study objectives. The results revealed that there is a significant difference between gender and country of tourist.